El Grupo adidas logra la colaboración estratégica con PLM

Implementación de una única fuente de información y visibilidad de la información del producto, el proveedor y la normativa en todas las regiones

Líder en PLM minorista

Peter Burrows, Director de informática emérito y Director de TI global de arquitectura empresarial del Grupo adidas describe la implementación de una solución de PLM minorista en la empresa que ha posibilitado una colaboración estratégica en la organización de tipo multimarca, multiproducto y orientada al cliente.

Obtenga más información sobre la solución PLM completa y preconfigurada para el sector minorista y sobre cómo puede transformar la manera en que su cadena de valor minorista planifica, diseña, desarrolla y abastece los productos.



Adidas Group is a global company that designs and manufactures sports clothing and accessories, employing more than 46,000 people in over 160 countries. They produce a vast number of products, including many different lines and seasons. With a complex portfolio of products, adidas wants to keep things simple.

A big step towards achieving this simplicity has been implementing a single system to support many of their business processes, including a single repository for materials management. By moving from Excel to a comprehensive PLM solution, adidas now has a single source of information and visibility into product, supplier, and regulatory information across all regions.

Implementing PLM has also helped adidas accelerate their time to market, from product development through in-store delivery. As market and consumer demands increase and the number seasons and styles expand, adidas has made reducing time to market and production a focus. They have been able to meet these targets without reducing product quality and enhance their overall supply chain agility through better visibility and earlier and continuous involvement with merchandising, design and product development.