Deckers Outdoor amplía su negocio internacional con PLM

Obtención de la visibilidad necesaria en el panorama de desarrollo

Líder en PLM minorista

Hacer crecer un negocio internacional en el que tienes que gestionar cientos de productos de muchas marcas, además de una red de socios internacionales, no es tarea sencilla. Deckers Outdoor, empresa de marcas de estilo de vida, se dio cuenta de que los procesos de negocio y la tecnología actuales no eran suficientes para el futuro de la empresa.

Obtenga más información sobre la gestión de un negocio minorista global con nuestra solución PLM de PTC para el sector minorista.

As companies grow and expand into different regions, they are challenged to meet differing markets’ needs and adjust their offerings for new demands. Deckers Outdoor faced these challenges when tailoring their products specifically for different markets around the world.

Product Lifecycle Management (PLM) provides Deckers with the visibility they need across the development landscape. This helps them understand what is going on across all of their brands. With over $1 million in savings, PLM has allowed Deckers to drive spend optimization and inventory for the company. Early visibility gained with PLM also has allowed them to forecast earlier, on trend, and closer to market and has enabled them to get 20 weeks closer to market.

At this accelerated growth pace, Deckers’ existing processes couldn’t keep up with their continued growth. They needed consistency across brands and visibility into the product development process to leverage economies of scale. PLM has helped Deckers cut costs and integrate customer feedback and requests into their product lines immediately while ensuring consistency across brands.

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